Now Playing Tracks

American Airlines logo

this logo was created by massimo vigneli

I find this logo bland and boreing because it has to priarmy colours which stick out and very promenat text. It dose’nt relly jump out at you when you look at it

The Clients They Have Designed For…

Henry Steiner -  He has created designs for some of the most identifiable brands, such as IBM, Hyatt Regency, Hilton Hotels, Dow Jones, HSBC, Standard Chartered, Unilever, and was given the honor of designing the citys’ bank notes by the Hong Kong government.

Brian Tattersfield - Their first high-profile project was to create Harrods’ visual identity and other major projects were soon to follow. Their client list grew to include the FA Premier League (1992) and the Sydney Olympic Games (1993). By the time Brian retired, the company had become a major international agency.

Massimo Vignelli - He has produced some good logo designs for important companies just like American Airlines, National Parks Service, Ducati Motor, Great NorthEastern Railway, Cosmit, Kroin, and many, many more different clients.

Lance Wyman - Wyman, who has been described as a “rock star” of graphic arts, made his reputation when he designed the logo for the 1968 Summer Olympic Games. He has also designed icons for museums and many other institutions, individualized signs for buildings at the U.S. National Zoo, and many other symbols. Stepping outside his usual genre, he designed a poster for the 2008 Barack Obama presidential campaign. Perhaps his most enduring design is the stylized route map he devised for the Washington Metro in the mid-1970s, showing routes, stations, transfer points, and certain landmarks in a clear fashion, although distances are not to scale. In 2011, Wyman was called on to design a new Metro map, able to depict planned new lines and route orientations, as well as some station names that have been expanded to the point of being cumbersome.


tom geismar

Tom Geismar is a graphic designer and a founding partner of Chermayeff & Geismar, a leading graphic design firm in the fields of corporate identity, brand development and logo design. During the past five decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim. Tom has also had major responsibility for many of the firm’s exhibition designs and world’s fair pavilions. His projects include such major tourist attractions as the Ellis Island Immigration Museum, the Statue of Liberty Museum, the Truman Presidential Library, and the redesigned Star-Spangled Banner exhibition at the Smithsonian National Museum of American History. He has received all the major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.

Tom Geismar concurrently attended the Rhode Island School of Design and Brown University. A Phi Beta Kappa graduate of Brown, he received a master’s degree in graphic design from Yale University, School of Art and Architecture.

Selected logos designed by Tom Geismar

saul bass companies

An ode to graphic designer and filmmaker, Saul Bass.

Saul Bass (May 8, 1920 – April 25, 1996) was a graphic designer and Academy Award-winning filmmaker. Although an excellent logo designer, he is best known for his design on animated motion picture title sequences, which is thought of as the best such work ever seen.

During his 40-year career he worked for some of Hollywood’s greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, and the text racing up and down what eventually becomes a high-angle shot of the United Nations building in Alfred Hitchcock’s North by Northwest.

he was also resposible for creating the kleenex logo

Magic: Brian Tattersfield


Brian Tattersfield was born in Yorkshire in 1938, Brian Tattersfield is a graphic designer and founding partner of Minale Tattersfield. After studying under Bob Gill at the Royal College of Art, he entered the advertising business and was soon appointed as Art Director at Young & Rubicam. It was…  

Their client list grew to include the FA Premier League (1992) and the Sydney Olympic Games (1993). By the time Brian retired, the company had become a major international agency. He has served as an External Examiner with the Norwich School of Art and Design, and as a member of their Board of Governors.

We make Tumblr themes